There's nothing that changes any watch's look like a new strap or band, and even the Apple Watch can be given a dramatic makeover with a little customisation.
Like most Apple Watch owners you've probably coveted the official straps, and most likely balked at the price. But there are tonnes of third party bands for sale now, and the good news is they're far cheaper than the official ones.
Here are some top Apple Watch straps we've come across so far.
Penom Mesh Milanese Loop
The official Apple Milanese Loop strap caught our attention like no other and has done the most to portray the Watch as a stylish accessory, rather than a gadget. Well, this unofficial alternative is available at Amazon for just $28 – which we'd consider an absolute steal.
$28.93 | Amazon
Casetify Classic Lady
It's hard to ignore this muted and classy Casetify strap, which puts a more feminine spin on the classic red, white and blue. Made from a refined plastic, it's durable and offers a genuine dose of class welcome among the legions of metal chainmail and leather that dominate the third party strap market. There's also a red, white and blue Classic 1970s men's version, too.
$70 | Casetify
Looks are very nearly everything when it comes to analogue timepieces, but where smartwatches are concerned, the limitations of battery life are most certainly a close second. The Reserve Strap supports both 38mm or 42mm variations of the Apple Watch, and adds an additional 30 hours of battery life, which charges via a discrete micro USB port.
While grey, white or black or red silicone may not quite match the Apple Watch's high-end aesthetic, the 125% improvement in battery life is a fantastic trade-off (if you can swallow the hefty price tag).
$249.99 | reservestrap.com
IVSO Leather Watch Strap
If you're looking for a comfortable real leather watch strap, but have cleared out your savings after purchasing an Apple Watch, IVSO's great value leather strap might be worth a punt. Available in red, brown or black, this classic leather strap has a stainless steel buckle and attaches using the more conventional steel needle mount; available in variants to suit either the 38mm or 42mm Apple Watch.
$12.50 | Amazon
JETech Leather Loop Strap
For those who like the feel of leather but are on the hunt for something a little different, the Leather Loop strap from JETech might just fit the bill. This unique leather strap eschews a buckle in favour of an adjustable magnetic clasp to hold the strap at your desired size, and you can choose from either black or blue colours. It is only available for the 42mm variant of the Apple Watch at present, but promises comfort and style for those with the larger of the two models.
$12.99 | Amazon
Spigen Rugged Band
If you would like to replace the silicone band on the standard Apple Watch Sport with something a little more rugged and masculine, Spigen's hybrid polymer replacement strap should definitely be on the list. Suitable for Apple's 42mm watch and retaining the "pin and tuck" buckle system, this is a solid strap for anyone who wants to preserve the sporty look without spending the earth on a strap that might not keep up with their of an athletic lifestyle.
$24.99 | Amazon
Leathersy Minimalist Leather Strap
Keep the focus entirely on your Apple watch whilst feeling the comfort of leather with one of Leathersey's handmade minimalist straps. Made from vegetable leather and available in a variety of colours including tan, navy blue and black, this stylish strap is designed to perfectly fit the wearer's wrist thanks to the included punch tool. 38mm and 42mm options are available, and you can even choose the colour of the lugs, too.
£41.29 | etsy.com
Lucrin offer a variety of sizes and colours in their leather band range, so you can pick one to suit your sartorial style and your 38mm or 42mm Apple Watch casing. Your first choice is between a Classic or a more refined Elegance design, then there's a choice of leathers — smooth, granulated, goat, real ostrich — and then you can go about picking from one of the 30 different colour options. They're not cheap but they look the part.
$166.63 | lucrin.com
Pad & Quill Classic
Pad & Quill is well known for its high-quality Apple accessories, and this Classic Apple Watch Band is one of its newest efforts (so new it doesn't ship until the end of August). You can choose from British tan, whiskey, chocolate and galloper black for your colour, and there's a selection of metal buckle types to pick from as well. Each band is signed by the maker, a "fourth generation Italian leather tannery artisan" according to Pad & Quill.
$99.95 | padandquill.com
Oittm Stainless Steel Metal
If you fancy a nice stainless steel strap for your Apple Watch but can't afford the $449 asking price of the official link bracelet, try these cheaper alternatives for Oittm. We can't vouch personally for how good they are but there are hundreds of reviews online attesting to their quality. The straps come with a folding clasp and there's a choice of colours for both the 38mm and the 42mm models — you can even get a gold finish if you want.
$35.99 | Amazon
BlackForestAtelier Handmade Vintage Leather Strap
To Etsy then, where BlackForestAtelier is making some of the best-looking Apple Watch straps we've laid our eyes on thus far. These hand-made bands can be produced to be compatible with every type and size of Apple.
You get a choice of colours, leather and designs when you place your order — you also get a special screwdriver and lugs adapter to make switching straps straightforward. Based on the reviews from previous customers, these are well worth the money.
$89.90 | etsy.com
Gorillatronics silicon strap
Silicon bands are great for sporty types, but Apple's are a little too expensive to have different colour options for different outfits. Gorillatronics' straps come in a range of hues and at $13 a pop you can grab a bunch for the same price as a single official band.
$13 | Amazon