Yes, this is a list of the best running watches and fitness trackers for women but let's get something straight: Women can buy, use and love any of our recommendations for the best GPS running watches, the best fitness trackers and the best running watches and smartwatches with music playback.
But it just so happens that those lists mostly contain wearables designed by men, for men. There's nothing wrong with wearable tech companies targeting health and fitness conscious women as long as it's done in the right way. In fact we want more of it.
Read more: We need more smartwatches designed for women
For now, here's the trackers and watches that we think will appeal to female fitness freaks whether that's down to smaller sizes, stylish form factors or customisation and flexibility. The most important thing - there's no slacking on features or performance.
Garmin Forerunner 630
If you're a running enthusiast and you want the best, look no further than Garmin. The new Forerunner 630 isn't as chunky or heavy as some specialised running watches and has a uncluttered, simple design that makes it easy to read and not so hideous if you want to turn the GPS off and wear it as a regular watch.
Wareable verdict: Garmin Forerunner 620 review
When we tested its predecessor, the Forerunner 620, we found that the tracking itself is detailed, accurate and highly configurable though you'll need to add a separate chest strap to add heart rate monitoring into the mix. Still, the Garmin Connect app and particularly the website are fantastic running tools to check your progress and the watch can even offer advice on recovery time after each workout.
As for the 630, it now records stride length and vertical ratio which can be used to make runners more efficient.
It's also worth checking out the Forerunner 235 which adds heart rate tracking from Mio. Not so ladylike but a great all-rounder for runners who want to be a bit more scientific in their training.
Withings Activité Pop
It's small, it's light, it's geek chic. Both the Withings Activité Pop, and the more expensive Swiss-made Activité, make great everyday fitness companions. More for increasing how long you're active each day, steps taken, calories burned or the distance you've walked than hardcore workouts or running and the Activité Pop can also track your sleep if you don't mind wearing it in bed.
Wareable verdict: Withings Activité Pop review
It comes in three colours with interchangeable straps adding to its 'regular watch' look with a watchface that's just 36.3mm in diameter. Plus the battery lasts for six months so you don't need to worry about an extra charging cable in the bedroom.
This smart jewellery lifestyle tracker can be worn as a necklace or a brooch and tracks everything from steps and sleep to breathing patterns and menstrual cycles. You can also let the Leaf know how stressed you're feeling in relation to your breathing so it can track stress levels with its clever algorithms.
With a six month battery life and a range of boho-friendly accessories including leather and vegan fiber straps and a dark marshwood with gold leaf limited edition, Bellabeat is right on the money.
$119/$250 (dark marshwood), bellabeat.com
Misfit Swarovski Shine
OK this one is super girly and some of the styles won't appeal to everyone. But we like that Misfit is exploring fashion partnerships for its Shine activity tracker. The Swarovski Shine comes in two models - one of which uses a large, single purple crystal to hide solar sensors. That's right, it recharges from the sun's rays or even overhead office lights in a well lit room.
Wareable verdict: Misfit Swarovski Shine review
A double tap shows your progress towards your daily step goal via LEDs as well as the time with more activity stats available in the app.
There's nine accessories, priced between $70 and $150, so the Swarovski Shine can be worn as both a bracelet and pendant necklace, for instance. Already own a regular Shine? The new accessories are compatible with your tracker too.
This iPhone compatible fitness tracker is simple and stylish enough to keep an eye on your activity levels throughout the day without getting in the way. Even better is the app which serves up motivational messages which Mira calls Boosts to tell you it's about time to get up and walk around or do more exercise that day.
Early look: Mira smartband hands on
It comes in three sizes - petite, small and medium - and the tracker itself is detachable. Clip it onto pockets, tights or jeans or wear it as an open bangle on a gold or purple coloured band. It doesn't look premium but it does look inconspicuous.
It might not be the freshest Fitbit - that would be the Charge HR, our overall best fitness tracker - but if you're not fussed about heart rate tracking, the Flex is a neat, reliable and good value fitness tracker. Activity tracking, including sleep, is solid, it's water resistant, there's handy light notifications and the Fitbit community is a winner.
For anyone who doesn't want to wear their fitness fanaticism on their sleeve, there's also a lovely range of gold-plated accessories available, including a Metal Fret Pendant, all designed by Tory Burch. These aren't so affordable, starting at £155, but they do mean your Fitbit can double up as stylish black and gold statement jewellery.
Garmin Vivofit 2
Not every wearable made for women has to be sparkly or gold, check out this quirky Jonathan Adler design for the Vivofit 2 fitness band. Adler's three designs are available as a pack of three and are compatible with the Vivofit 2 as well as the original.
Wareable verdict: Garmin Vivofit 2 review
The Vivofit 2 adds audible alerts when you're too inactive, timed activity workouts and a backlight to Garmin's impressive feature set, the year long battery life and excellent Connect software.
Jawbone UP Move
The real budget option of the pack, the Jawbone UP Move is just £40 if you don't need the band and can make do with clipping the tracker on. It's cheap, it's cheerful and Jawbone's app is really easy to get along with. Most days we've worn the UP Move, we've basically forgotten it's there but our distances walked, calories burned and active time are all there in the app, accurately recorded and easy to view as Trends.
Wareable verdict: Jawbone UP Move review
Switching between modes can be confusing but battery life is up to six months, it tracks sleep and plays nice with connected tech. Sure, it looks a bit pre-school but it's so small and light it can be worn under your clothes anyway.
This new line of connected bracelets from WiseWear looks nothing like a range of fitness trackers, but it is precisely that. The 18-karat gold or true rhodium plated brass bracelets look chunky but elegant and track steps, calories burned, distance, active minutes and sleep.
There's also smartphone alerts for iOS and Android as well as a neat one-tap distress signal which sends your location and a video/audio recording from your smartphone to a list of emergency contacts. Socialite is up for pre-order now and ships this autumn.